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 CLIENT: IPM,
INDUSTRY: electronics retailer
PROJECT: Logo design and application to stationery, store signage, and other collateral.
Background
Since the company sells TVs, VCRs and HiFi equipment, I found the inspiration for the logo in the  FastForward symbol found on VCRs. Two small triangles from that symbol are used as a basis for the logo, and also are used here and there as bullets to break up the text in the letterhead and business card.
Production notes
The typeface used is Univers 67. Business card and letterhead were laid-out using two spot colours.
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